Module 1: Introduction & Basics

📌 Objective: Understand the fundamentals of digital marketing and website planning.

• What is Digital Marketing?
• Traditional Marketing vs. Digital Marketing
• Understanding Search Engines & How They Work
• Website Planning & Structure
• Introduction to SEO & Keyword Research

Module 2: Marketing Strategies

📌 Objective: Learn various online marketing techniques to drive traffic and generate leads.

• Search Engine Optimization (SEO)

  • On-Page & Off-Page SEO
  • Technical SEO & Mobile Optimization
  • Local SEO & Google My Business Setup

• Google Ads & Pay-Per-Click (PPC) Advertising

  • Setting Up Google Ads Account
  • Keyword Bidding & Ad Budgeting
  • Creating Effective Search & Display Ads

• Social Media Marketing (SMM)

  • Facebook & Instagram Marketing
  • LinkedIn, Twitter & YouTube Marketing
  • Paid Advertising & Retargeting Strategies

• Email Marketing & Automation

  • Creating Email Campaigns with Mailchimp
  • Drip Campaigns & Email List Building
  • Email Analytics & Performance Tracking

Module 3: Content & Monetization

📌 Objective: Master content creation, blogging, and online earning techniques.

• Content Marketing & Blogging

  • Writing SEO-Friendly Content
  • Content Strategy & Storytelling Techniques
  • Using AI Tools for Content Creation

• Affiliate Marketing

  • Introduction to Affiliate Marketing & Earning Models
  • Best Affiliate Networks (Amazon, ClickBank, CJ, etc.)
  • Driving Traffic & Conversions with Affiliate Links

• Paid Ads & Performance Marketing

  • Facebook Ads & Instagram Promotions
  • YouTube Ads & Video Marketing Strategies
  • Lead Generation & ROI Calculation

Module 4: Analytics & Career Growth

📌 Objective: Learn how to measure performance and grow a career in digital marketing.

• Google Analytics & Performance Tracking

  • Setting Up Google Analytics 4 (GA4)
  • Tracking Website Traffic & User Behavior
  • Conversion Tracking & Goal Setting

• Digital Marketing Strategy & Freelancing

  • How to Create a Digital Marketing Plan
  • Building a Personal Brand & Portfolio
  • Freelancing as a Digital Marketer (Upwork, Fiverr, Freelancer)
  • Career Guidance & Job Opportunities