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Digital Marketing Executive
Responsibilities:
Develop and implement digital marketing strategies to drive online traffic to the company’s website and increase brand awareness.
Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Conduct keyword research and use SEO best practices to improve website ranking and organic traffic.
Create and manage content marketing strategies including blog posts, social media content, email newsletters, etc.
Monitor and analyze campaign performance metrics using tools like Google Analytics, and adjust strategies accordingly to optimize results.
Collaborate with the design and content teams to create compelling visual and written content for digital platforms.
Stay updated on the latest trends and best practices in digital marketing, and implement innovative strategies to stay ahead of the competition.
Manage social media accounts and engage with followers to build brand loyalty and increase engagement.
Coordinate with external agencies or freelancers for specialized tasks such as graphic design, video production, or website development.
Work closely with sales and product teams to align marketing efforts with business objectives and drive leads/sales.
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Qualification:
Bachelor’s degree in Marketing, Communications, or related field.
Proven experience in digital marketing, with a strong understanding of digital advertising platforms, SEO, content marketing, and social media.
Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other relevant marketing tools.
Excellent communication and writing skills, with the ability to create engaging content for various digital channels.
Strong analytical skills and the ability to interpret data to make informed decisions and optimize campaign performance.
Creative thinking and problem-solving skills, with a passion for staying updated on industry trends and emerging technologies.
Ability to work independently as well as collaboratively in a fast-paced environment.