OPULENT
Opulent Home – About Opulent Decor – Social Media by Drafticode Opulent Decor by Haryana Handlooms, a brand that beautifully blends tradition with modern luxury, entrusted Drafticode to manage and elevate their social media presence. With a focus on aesthetics, storytelling, and engagement, Drafticode handled their complete Instagram strategy to increase brand awareness, customer engagement, and visual appeal in the competitive home decor industry. Visual Branding by Drafticode Opulent Decor required a social media identity that reflects luxury, quality, and culture. Drafticode designed a premium yet consistent visual language for their Instagram that aligned perfectly with their brand story — handmade elegance for every home. We ensured the brand’s Instagram page looked: Clean, artistic, and premium Aligned with brand color palettes and fonts Consistently engaging through carousels, reels, and product posts This created a scroll-stopping experience for users and built trust instantly. Content Planning by Drafticode Every post published by Drafticode was part of a well-thought-out strategy focused on aesthetic appeal, product education, and lifestyle storytelling. Our content strategy for Opulent Decor included: 🛋️ Product showcases (bedsheets, cushion covers, runners, etc.) 🌟 Styling tips for modern Indian homes 🎉 Festival-themed posts with decor ideas 🧵 Behind-the-scenes of the handloom process 🛒 Shop-now focused reels with call-to-action By mixing creativity with functionality, Drafticode built an Instagram feed that educated and inspired the audience. Consistent Growth with Drafticode Through regular posting, strategic hashtags, and strong visuals, Drafticode helped Opulent Decor grow organically on Instagram. Key efforts included: 📅 Weekly content calendar to maintain consistency 🔖 Brand-relevant hashtags and location tags 🧠 Copywriting that matched luxury and trust 📲 Engaging reels with smooth transitions and soft music 🛍️ Highlighting offers, collections, and limited stock items The result? Better visibility, higher engagement, and more DMs from potential customers. Drafticode’s Social Media Goals Our primary goal was to establish Opulent Decor as a go-to brand for premium home textiles on Instagram. Drafticode ensured that: Their Instagram reflected elegance and trust Their posts brought value to users — not just visuals, but inspiration Their messaging was aligned with luxury and tradition Their followers were actively engaged with regular updates Why Opulent Decor Chose Drafticode Opulent Decor wanted a dedicated and creative team that understands aesthetics, brand identity, and consumer psychology — and they chose Drafticode for our specialized social media handling services. With Drafticode, they got: Professional content planning and execution A visual strategy that reflects their brand value Creative product storytelling Consistent posting and engagement Complete account management We worked closely with their team to maintain product accuracy, timely updates, and festive promotions. Explore the Work 📲 Instagram: @opulentdecorbyharyanahandlooms📌 Social media handled by: Drafticode Work with Drafticode for Social Media Whether you’re in home decor, fashion, retail, or hospitality, Drafticode can help you create a strong and professional presence on social media. From visuals to captions, we handle it all — just like we did for Opulent Decor. 👉 Let your brand grow digitally with Drafticode









