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Opulent Decor – Social Media by Drafticode
Opulent Decor by Haryana Handlooms, a brand that beautifully blends tradition with modern luxury, entrusted Drafticode to manage and elevate their social media presence. With a focus on aesthetics, storytelling, and engagement, Drafticode handled their complete Instagram strategy to increase brand awareness, customer engagement, and visual appeal in the competitive home decor industry.
Visual Branding by Drafticode
Opulent Decor required a social media identity that reflects luxury, quality, and culture. Drafticode designed a premium yet consistent visual language for their Instagram that aligned perfectly with their brand story — handmade elegance for every home.
We ensured the brand’s Instagram page looked:
Clean, artistic, and premium
Aligned with brand color palettes and fonts
Consistently engaging through carousels, reels, and product posts
This created a scroll-stopping experience for users and built trust instantly.
Content Planning by Drafticode
Every post published by Drafticode was part of a well-thought-out strategy focused on aesthetic appeal, product education, and lifestyle storytelling.
Our content strategy for Opulent Decor included:
🛋️ Product showcases (bedsheets, cushion covers, runners, etc.)
🌟 Styling tips for modern Indian homes
🎉 Festival-themed posts with decor ideas
🧵 Behind-the-scenes of the handloom process
🛒 Shop-now focused reels with call-to-action
By mixing creativity with functionality, Drafticode built an Instagram feed that educated and inspired the audience.
Consistent Growth with Drafticode
Through regular posting, strategic hashtags, and strong visuals, Drafticode helped Opulent Decor grow organically on Instagram.
Key efforts included:
📅 Weekly content calendar to maintain consistency
🔖 Brand-relevant hashtags and location tags
🧠 Copywriting that matched luxury and trust
📲 Engaging reels with smooth transitions and soft music
🛍️ Highlighting offers, collections, and limited stock items
The result? Better visibility, higher engagement, and more DMs from potential customers.
Drafticode’s Social Media Goals
Our primary goal was to establish Opulent Decor as a go-to brand for premium home textiles on Instagram. Drafticode ensured that:
Their Instagram reflected elegance and trust
Their posts brought value to users — not just visuals, but inspiration
Their messaging was aligned with luxury and tradition
Their followers were actively engaged with regular updates
Why Opulent Decor Chose Drafticode
Opulent Decor wanted a dedicated and creative team that understands aesthetics, brand identity, and consumer psychology — and they chose Drafticode for our specialized social media handling services.
With Drafticode, they got:
Professional content planning and execution
A visual strategy that reflects their brand value
Creative product storytelling
Consistent posting and engagement
Complete account management
We worked closely with their team to maintain product accuracy, timely updates, and festive promotions.
Explore the Work
📲 Instagram: @opulentdecorbyharyanahandlooms
📌 Social media handled by: Drafticode
Work with Drafticode for Social Media
Whether you’re in home decor, fashion, retail, or hospitality, Drafticode can help you create a strong and professional presence on social media. From visuals to captions, we handle it all — just like we did for Opulent Decor.
👉 Let your brand grow digitally with Drafticode